Red Bull SoundClash
Red Bull SoundClash is a unique live music event where two artists face off on opposing stages with the audience right in the middle. The energy of the event is unparalleled, and our challenge was to capture that excitement and successfully translate it into the visual branding. We achieved this by designing a bold "versus" layout utilizing Red Bull's classic red and blue duotone style. While I collaborated with a team on the artist illustrations, my primary focus was building the layouts, creating custom artist patterns, and delivering all print and digital assets, alongside partnering with a motion designer to storyboard the promo videos.
Studio
Nativo
Year
2021Art Direction
Credits
Juan Munoz, Yumi Suh, Gabriel Afanador, Santiago Roldan, Gabriel Ochoa
Photos
Red Bull Content Pool