A global Spanish-language rap battle.
Red Bull Batalla has grown into one of Red Bull’s largest events in Spanish-speaking markets, with its visual identity evolving year after year to capture the raw energy and dynamism of the competition.
While at Nativo, I worked on key assets for the main event, including digital and print media, as well as the medals awarded to national champions from South America, the United States, and Spain. I also developed graphics that shaped the visual identity of the World Final—an essential milestone for the event, reaching an audience of roughly 1.6 million people each year.
While at Nativo, I worked on key assets for the main event, including digital and print media, as well as the medals awarded to national champions from South America, the United States, and Spain. I also developed graphics that shaped the visual identity of the World Final—an essential milestone for the event, reaching an audience of roughly 1.6 million people each year.
✽ Client
-- Red Bull
✽ Agency
Nativo
✽ Credits
-- Juan Munoz, Jaime Dussan, Oswaldo Pescador, Gabriel Ochoa
-- Red Bull
✽ Agency
Nativo
✽ Credits
-- Juan Munoz, Jaime Dussan, Oswaldo Pescador, Gabriel Ochoa
Red Bull Batalla Internacional México 2017
The international final in Mexico embraced a wrestling–lucha libre theme. Each country’s competitor was assigned a unique luchador mask, while the main key visual featured iconic lucha-inspired graphics that were echoed throughout every visual asset for the event.
Red Bull Batalla 2018 - 2021
With Red Bull Batalla’s rapid growth, 2018 became a pivotal year for the event’s visual identity. The brand intentionally moved away from its underground roots to embrace a broader, more contemporary aesthetic. This evolution led to the creation of new graphic elements, including redesigned trophies for national champions. I did some research into each country’s culture and translated those insights into custom patterns tailored to each nation from 2018 to 2021.
