Revealing the marvels of Chile with a digital marketing initiative.

The Chile Is Back Challenge is a collaborative digital campaign initiated in partnership with the Chilean Government, aiming to revitalize tourism in Chile and showcase its captivating natural wonders. Following the adverse impact of the global pandemic in 2020, the campaign was specifically designed to enhance Chile's international visibility and position it as an appealing destination for avid explorers.

At the heart of the campaign was a competition inviting individuals from across the globe to share their most adventurous moments by posting a photograph of themselves, accompanied by the designated hashtag, #ChileIsBackChallenge. Participants garnered engagement in the form of likes, with the opportunity to compete for an enticing prize: an all-expenses-paid journey to Chile, providing the fortunate winner with the chance to uncover the multitude of captivating attractions found within the country.